HHNW Podcast Episode 065 Part One
trent marsh, industry marketer and writer
On this episode of the HeadHunters NW podcast, Shaylene welcomes longtime industry marketer and writer Trent Marsh of Riton Optics to discuss his article “The New Old Guard,” published in Tactical Retailer and Hunting Retailer.
Marsh explains how FBI NICS background-check data shows an unprecedented multi-year decline after a surge from 2019 to 2020, followed by five consecutive negative years—something not seen from 2005–2019.
He details historical election-driven cycles, calculates a shortfall versus projected growth, and explores contributing factors such as changing state gun-law dynamics, fatigue with panic buying, stockpiled collections, and reduced disposable income among younger buyers.
The episode sets up a two-part discussion on generational leadership transition and future marketing strategy.
Check out the latest article by Trent Marsh:
The New Old Guard in the Firearms Industry | Hunting Retailer
Riton Optics
Website: https://ritonoptics.com/
LinkedIn: https://www.linkedin.com/company/riton-optics/
YouTube: https://www.youtube.com/@RitonOptics
Facebook: https://www.facebook.com/ritonusa
Instagram: https://www.instagram.com/ritonoptics/
Trent Marsh
LinkedIn: https://www.linkedin.com/in/trent-marsh-40217956/
Facebook: https://www.facebook.com/tmarsh83
Instagram: https://www.instagram.com/tmarsh8364/
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