HHNW Podcast Episode 066
ibrahim Pataudi, co-founder armanet
In this HeadHunters NW podcast, Shaylene interviews Ibrahim Pataudi, co-founder and chief revenue officer of Armanet, a modern advertising platform built specifically for the firearms industry after Google, Meta, and other ad tech platforms restricted “dangerous goods” advertising.
Ibrahim explains how brands have been forced into a 2005-style media playbook with limited targeting and measurement, and how Armanet provides programmatic ads across 100+ firearms/outdoor sites, email options, and a creator marketplace with escrowed payments. He details Armanet’s measurement capabilities, including anonymized Armanet IDs, conversion tracking, and incrementality testing via randomized holdouts to show true lift and ROI.
The discussion includes case studies, Armanet’s 90% retention, industry growth implications, and industry events they attend. This episode should be required listening for marketers in the firearms and shooting industry.
Armanet Website: https://armanet.ai/
LinkedIn: https://www.linkedin.com/company/armanet-adtech/
Twitter: https://x.com/ArmanetAds
YouTube: https://www.youtube.com/@ArmanetAds
Reach out to Ibrahim: ibrahim@armanet.ai